Agency site and GEO audit
A marketing site for a services agency, built with Astro, along with the strategy documents around it: SEO strategy, content roadmap and style guide, brand kit, design system and a social campaign.
The audit
Once the site was live I ran an open-source GEO audit CLI across six representative pages and cross-referenced it with four weeks of Search Console data. The scores landed between 61 and 68 out of 100. Two categories scored zero on every page: llms.txt (18 points) and AI discovery endpoints (6 points), together the biggest cheap wins available.
What the data actually said
- One production deploy hadn’t landed, so structured data the audit expected wasn’t there yet.
- Plain HTTP returned 200 instead of redirecting, and several HTTP URLs were independently indexed.
- Ten URLs competed for the same head query. That is an unmade decision, not a content shortage, and adding more content made it worse.
- Long-tail resource pages earned nearly all the clicks, while the commercial pages earned none. Internal links should flow from the pages that rank to the ones that sell.
The caveat that matters
The score is a checklist proxy, not a ranking model. Moving from 61 to 90 is about a day of work, and it will not move a young domain off page six, because the real bottleneck is external trust: links, directories and entity signals. I wrote that up in a checklist is not a ranking model. The answer-extraction side of the same problem is what aeo-skills measures.
Stack
Astro, JSON-LD, Search Console, llms.txt.